Master’s thesis of Design (Communication Design): Cultivating tactics for a change in practice: a designer’s quest to merge personal values with communication design practice, and what happened along the way…

Document Content:

This research chronicles a designer’s journey of transformation, moving from a state of isolation and disillusionment to one of professional and personal fulfillment. It explores the integration of personal values with communication design practice, highlighting how values act as a catalyst for change. The study delves into finding inspiration, mentors, and models to align design work with personal values concerning social and environmental issues. It examines the challenges encountered and proposes tactics for navigating these complexities, offering alternative approaches to communication design practice. The research utilizes a design practice methodology, incorporating various projects informed by theoretical, artistic, and cultural influences, with a focus on reflection and engagement.

Detailed Index:

• First
  • 01. Introduction
  • 02. Methodology
• Project narratives
  • 03. Where’s the undo?
  • 04. Did someone die?
  • 05. Is it fun being you?
  • 06. Why aren’t you gluing it down?
  • 07. What happens when we reach 100%?
  • 08. Where did you get those?
• Finally
  • 09. Reflective mapping
  • 10. Conclusion
• Also
  • Mapping terms
  • References
  • Fold out maps